Home to the likes of J.K Rowling, Irvine Welsh and Robert Louis Stevenson, Scotland is a pioneer in the wizardry of the wordsmith and the landscape of global literature.
And since the digital age has brought with it the Kindle, iBooks and heaps of online access to poetry and short story archives, it’s time to turn to the writers governing the tummies, shoe collections and minds of the nation’s young folk.
So whether you’re keen on recipes and nutritional advice or ways to style your beard, we give you Scotland’s six of our favourite (and in our opinion best) millennial bloggers and vloggers.
Scottish Food Blogger
Offering detailed and relatable reviews, tasty recipes and commentary on Scotland’s food and drink scene, Girl Versus Food encapsulates the nation’s love for a good munch, passionately exploring eateries and events from the perspective of a self-proclaimed former fussy eater. A great read if you’re unsure about forking out a chunk of your SAAS to visit a new local restaurant and want some trusted opinions.
Having been featured widely across the press since the blog’s birth seven years ago, Little Blog of Horrors is an endearing and inspiring celebration of fashion, beauty and lifestyle in Scotland, with must-try DIY’s, travel features, fashion advice and make-up and tattoo tips, peppered with anecdotes and a heavy dose of banter.
Scottish Makeup Influencer
As a full time Social Media Influencer, with nearly half a million subscribers on YouTube and over 800 thousand followers on Instagram, Jamie is a leading beauty icon around the world, focussing on make-up tutorials and skin care advice with a Scottish twang.
Scottish Music Blog
Founded by Iain Dawson, Rave Child dissects the nation’s music scene to uncover raw talent beneath the mainstream surface, with live reviews and gig recommendations. The ideal read for discovering fresh talent and keeping up with the unique and eclectic corners of Scotland’s soundscapes.
Men’s Fashion and Lifestyle YouTuber
Since fashion blogs for men aren’t as prevalent as those run by female fashionistas, Man for Himself is a refreshing take on male fashion, showcasing advice on grooming and style, from accessories footwear and fragrances to outfits and even underwear. Robin James, the voice behind the blog, offers YouTube videos with discussions on fashion and grooming as well as exploring issues in the millennial zeitgeist.
Scottish Fashion PR & Lifestyle Blogger
With vibrant tangerine branding and even brighter hair, Foreveryours Betty covers city guides, fashion and beauty tips and even valuable advice on women in business. Her down-to-earth, can-do attitude is both inspiring and humbling.