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There’s no shortage of streetwear labels at the moment in London. London’s streetwear culture has exploded, rivalling streetwear giants from the fashion hubs of New York, Paris and Milan, but B-side’s distinctly East London styling somewhere between the kerb and boutique sets them apart. With the release of their newest collection, Walé Adeyemi’s designs incorporates the graffiti stylings he’s known for with Neon accents and techwear inspiration. So we here at the Freshers festival are bringing you our favourite pieces with some extra style pairings to inspire a full fit pic, without having to talk to the Student Loans Company for an early instalment.
The MOTION windbreaker incorporates those Techwear cues we mentioned earlier. While that normally means: a function focused; all black; modern day ninja prepared for dystopia. The windbreaker adds its own minimal London fashion flair with its neon armbands for a pop of colour. Its sleek minimalism is timeless, so head here and buy nice not twice.
Style pairing: Yeezy 700 Mauve or Inertia
We’ve cheated a little because this is two options, but hear us out first. The chunky silhouette of Kanye’s yeezy 700 works well in contrast to the MOTION windbreaker’s clean lines, but picking a colourway to cop is always hard. The Yeezy 700 Mauve has neon hits in the same colour palette. However, the Yeezy Inertia has neon but will stand out more with its muted tones on the rest of the shoe. Either way it’s the perfect chunky dad trainer to complement your techwear inspired ‘grams.
WOMENS RAINBOW PRINT HOODIE
Here’s a grail of the collection. The Rainbow Print hoodie’s minimalism makes it an easy item to match with a lot of outfits, but the letterman style is something we can all wear with PRIDE.
Simple, subtle, classic.
Find it here.
Style Pairing: Clear trucker jacket
Top tip for an easy way to make the rainbow accents stand out even more and be festival garms ready. A clear trucker jacket means you can always be repping and ready for English weather. Plus clear clothing is about as fashionista as it gets, and this one from Levi’s won’t leave you pot noodle bound for a semester.
An extra one for our Bsideldn ladies now, the MILY cropper is also for the function obsessed techwear types, but it brings our favourite design cue of the whole collection. The back has the word ‘community’ defined in its bold neon accents. Which is an ethos we think everyone can get behind (and its high fashion look helps). Find it here.
Style pairing: Straight leg denim
The MILY has tonnes of fresh street style flair with its asymmetry, neon, and ethos. It’s definitely a statement piece. So if you matched it with a lot of neon on the lower half, you’d potentially look rather 80s. (Yes we know the 80s is always a look.) Yet simple straight leg denim will keep your statement piece exactly that. The statement piece.
OG GRAFF MEDIUM WEIGHT GREEN T-SHIRT
A graphic Tee is a stable of everyone’s wardrobe and the OG GRAFF Tee should be a staple. The graffiti letters spelling out ‘Be who you want’ brings UK streetwear and Bside’s Ethos to the fore with messages we all can love. Instant cop.
Find it here.
Style pairing: Cargo pants
Again hear us out, the OG GRAFF T-shirt has a solid boxy fit that streetwear has come to love in recent years with the rise of oversized & vintage pieces. So the cargo pant has moved away from a rejected item of handyman or dad clothing. It’s wide leg fit and utilitarian cues have made it hypebeast worthy, with both PALACE and Supreme releasing cargo pants in recent drops.
Those are our top 5 pieces from B-side’s newest collection, but with a brand of 20 years they definitely have more pieces worth checking out here and to help your money go further use the code the code FreshersFestival15 at check out for 15% off!